This simple little task (that you should be doing every day) can get you more new patients... on a regular basis. The beauty of it is... it costs almost nothing to implement.
It starts with saying THANK YOU! And there are many different ways you can say thank you to your new patients. I like to start the process by thanking new patients before they ever make a commitment to the practice... or even paying a dime.
Once you've welcomed your new patient to your office, you say thank you in the form of a Welcome Letter. It's a simple letter that thanks them for taking the time come in to your office and you will be surprised how effective it is.
It also thanks them for trusting you with their health. I'm sure you already know that even though most patients don't do all the stuff they should to take care of their health... they do take choosing a healthcare provider seriously. They ask their friends... they consult the internet and other social media outlets... they take their time in choosing.
So simply be completely transparent with them. Tell them that you understand that they have a choice. Tell them you know that there are 27 other doctors in a 30 mile radius of your office. Tell them that you are grateful that they chose you over those other providers.
When you do... you are starting the relationship needed to:
1. Get them to say yes to your recommendations
2. You are actually giving them a second opinion by acknowledging the other doctors in your area (that's another lesson all together)
3. Make it easy for them to return to you in the future
4. Make it easy for them to refer their friends and family to you
Take the time to draft up a half - full page welcome letter for your new patients. They will appreciate it. Very few people actually take the time to thank anyone. People are starving for attention... just give them a little. You know your competition won't be (unless they are reading this as well.)
Remember... this is just one small task that you are adding to your arsenal of marketing strategies. When you have "multiple poles" in the water you catch more fish. The more small internal marketing strategies you have... the fewer external marketing strategies you have to rely on to build your practice.
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